E.g.)
'That costume is so fail!' (~adjective to describe the noun, 'costume'; an adjective as it can be preceded by a quantifying adverb, 'so')
'Why was your facial expression so off? You are an epic fail!' (~noun)
A search for 'fail' in the OED, Macmillan, Longman, Cambridge and Merriam-Webster did reveal that it could be used as a noun, but the phrasing of 'fail' in the dictionaries was different, with the noun mainly used in forms like Longman's:
1
without fail
a) if you do something without fail, you always do it :
Tim visits his mother every day without fail.
b) used to tell someone very firmly that they must do something :
I want that work finished by tomorrow, without fail!
2 [countable]SE an unsuccessful result in a test or examination [≠ pass]:
I got a fail in history.
Also, 'fail' was not used as an adjective in the dictionaries mentioned above. I feel that these new usages of 'fail' which I have adopted into my mental lexicon are a result of the recent websites like the Failblog.org, whereby instances of screw ups by people are posted on the blog, and labelled as a 'fail', or something to be ridiculed.
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