The title probably sounds more familiar to most of you than the term used on the left, as it did to me when I saw the sign at Alton Towers in the UK. A cursory investigation of the reasons for this unfamiliarity of the term 'Queue Jumping' was done through checking the top search results for 'cut queue'.
http://www.google.com.sg/search?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&q=cut+queue&start=0&sa=N
6 out of the top 10 searches were from Singapore or Malaysian based websites, which perhaps is telling of why we are more acquainted with the use of 'cutting queue' instead of 'queue jumping', hence the former is probably primed for Singaporeans (and largely Malaysians).
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